17 Nov Feeding Frenzy: How Gym Owner Kellen Lake Generated $20,000 A Month In Revenue
Numbers don’t lie and Kellen Lake’s look great.
He now has 124 clients: 75 in-person and 49 online, generating $20,000 a month in revenue.
Next up: Making $25,000 a month, working just 25 hours a week
Kellen’s business in Winston-Salem, NC actually expanded at the height of the Coronavirus epidemic, even as countless other gyms closed down for good.
The key was adding a whole new online revenue stream with what he learned from Bach Business Coaching.
It all starts with a 28-Day Belly Blast Challenge that “helps get rid of the jelly in the belly of overweight women.” Graduates then sign up for one-on-one online coaching.
“The campaign was so successful because Eric and Daniel taught me about online content creation and messaging,” says Kellen. “I had so many people jumping at the deal. It was like a feeding frenzy!”
“What definitely helped out the most for me was the Bach Business Coaching sales scripts,” says Kellen. “At the end of the 28-day Belly Blast campaign, I signed up 40 per cent of the women to extend their training thanks to those sales scripts. What else was helpful was rehearsing sales calls and Daniel editing all the content I generated online.”
2021 Goal: $300,000
Kellen says: “Next year I’d like to do 25K a month. That would be kind of cool. The reason I like that number is because it will help my bottom line. I can comfortably pay my seven coaches who do my training and my manager.”
Kellen is a successful owner of the JUST YOU fitness franchise, a brick-and-mortar gym offering private one-on-one coaching and semi-private coaching of up to three clients.
And now, thanks to Bach Business Coaching and the addition of an online revenue stream, the sky’s the limit.
“I’m also planning on hiring more trainers to coach more clients online, in-person and virtually.”
Today, Kellen is a fit trainer happily married with three young children. He’s living his dream of helping people lose weight and be healthy. And he gets to work from home.
“This is my mission in life,” says Kellen. “Caring and helping people transform spiritually and physically is what God created me to do.”
But it took a while to get there
The Fat Kid Beginnings
“My mom affectionately called me Husky because I was HUGE,” says Kellen. “When I was 10 in grade three, I weighed 225 lbs. In college I was a single 308-pound guy who couldn’t get dates.”
At 24, Kellen was concerned about his health and found a coach who helped him lose 80 pounds.
“I graduated with a Masters’ degree in counseling because I wanted to make sure all of my clients have the same life-changing experience as I did.”
Kellen says he enrolled in Bach Business Coaching because he wanted to take his fitness coaching experience to the next level.
“They explained what they offered compared to other coaches,” says Kellen. “The customized program allowed them to build a system to fit me.”
Kellen says the top three things he took away from Bach Business Coaching were how to create a marketing message, how to sell over the phone and how to produce content.
“Two weeks after starting Bach Business Coaching, the sales training paid for itself,” says Kellen.
The 25-Hour Work Week and An Awesome Life
Once the course was completed, Kellen was able to reduce his work week by more than half: from 55 hours a week to 25 hours a week.
“My life is awesome. I have a better family life. I take the kids to school and I have more time to do other things like enrolling in Brazilian Jiu Jitsu with my seven-year-old son Axel.
It’s fantastic! I also get to spend more time with my wife. It feels like I am retired at 37!”
Kellen recommends the program to trainers who want to “create an additional revenue stream and don’t want to waste time and money figuring it out themselves.”
“If you are tired because of early mornings and late nights and don’t want to waste time and money figuring it out yourself, this course is a must.”
“Daniel and Eric will walk you through the process to be madly successful,” says Kellen.